In the ‘amazing era of AI’, Microsoft steps up its Windows game

Microsoft is betting on powerful Windows PCs to run more AI tasks locally as it unveils new coding and security tools, while Apple and Nvidia pursue the growing market for AI-enabled personal devices.

Microsoft has unveiled an AI coding model that can run directly on personal computers. Photo: Screengrab/Reuters
5 min read  |  Published: 08 Oct 2026

Microsoft unveiled on Wednesday (October 7) an AI coding model that can run directly on personal computers and new security technology to prevent AI agents from accessing data without permission, challenging Apple's push to bring more AI into personal devices.

The software company also presented at the event in San Francisco a high-powered Surface laptop called Ultra, powered by Nvidia's Spark chips. Redmond, Washington-based Microsoft is seeking to turn Windows into a platform for AI agents to handle tasks such as writing computer code or tackling complex business projects on desktops and laptops.

For Microsoft, the move represents a bet that some work that currently happens in its costly Azure cloud computing data centers can shift to high-powered Windows machines in businesses and homes, a market where the firm retains a stronghold — and where its customers foot the hardware bills. It is a market opportunity rival Apple is also chasing with new Mac computers.

For Nvidia, cracking the Windows PC market could help it go after one of the last major markets dominated by Intel and Advanced Micro Devices.

As a guardrail against increasingly autonomous AI agents that have created security risks, Microsoft said it was releasing Microsoft Execution Containers, a tool to prevent agents from accessing data and performing unauthorized tasks when running on a laptop or desktop machine. Anthropic, OpenAI, and Nvidia will use the tools, said Pavan Davuluri, executive vice president for Windows and devices.

“We needed to make the desktop the most secure place for agents to execute,” Microsoft CEO Satya Nadella said.

Davuluri said new tools would let IT departments set rules for agents and the Windows operating system would enforce those rules on each employee’s machine.

Nvidia CEO Jensen Huang, who joined Nadella on stage, said Microsoft’s new execution container technology, which goes by MXC for short, "is going to revolutionize how agents are built and deployed.”

“Without it, (agents are) a complete nonstarter,” he said.

Nvidia is trying to prevent a repeat of the hack of AI hub Hugging Face, while Apple is looking to tighten up the process for giving AI agents full access to a Mac computer's hard drive.

One of the key challenges Microsoft and Nvidia face is the steep pricing of these devices after a memory-chip crunch drove up costs.

The new Surface Laptop Ultra will start at $2,599 and rise to $5,899 for a model with a 20-core processor, 128 gigabytes of memory and one terabyte of storage.

Apple's MacBook Pro with a 40-core graphics chip, 128 GB of memory, and two TB of storage costs $6,700, although the machines are not directly comparable. Microsoft's entry-level Ultra costs more than Apple's $1,999 base MacBook Pro, but comes with 24 GB of memory compared with 16 GB on Apple's entry-level model.

When Microsoft originally pitched the idea of running AI tasks on PCs two years ago to save costs, the laptops were mostly priced below $2,000, but Nvidia increased the price of an AI desktop machine called the DGX Spark by about 75% since its launch to $6,950 amid rising memory costs.

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